The NOW Team

Elizabeth Ellames

NOW | Principle Team Member

 Creator and Director 

My message for living a full life is: “Master your talents, create your art, always give generously and never give up on your loved ones or yourself… This is how I live my life and what motivated me to create a personal development tool called Living Attributes Typology, which consists of specific Archetypes. It’s a tool that defines and refines your true potential and purpose in life. With a career spanning over 30 years in the world of image consulting, and personal development, combined with an extensive study on the theory of ‘cinema/film’, I have applied this body of knowledge in becoming an expert in the field of archetypes, narrative, and branding for personal and career development. I have been operating my own business since 1984 and created numerous empowerment seminars and retreats for women over the years. 

I love building dynamic cultures for businesses, public figures, and communities through the powerful medium of storytelling and purpose-based branding. As a principal team member of NOW it is my pleasure and responsibility to uphold the vision and integrity of the NOW Leadership Inc. brand. 

Cherie Rowett 

NOW | Principle Team Member

Creator and Director of

The brain or mind is amazing and is interconnected with our emotions, behaviors, instincts, and choices. Understanding how it all works can help us understand ourselves in social situations and team situations, and when facing or leading change. I’m a passionate Praxis Consultant and as an experienced occupational therapist and lecturer, I bring a practical understanding of neuroscience to share. My motto is to be Mindful and Heartfelt in life. I have a holistic view of human wellbeing – where the quest for meaning and purpose is central – growing praxis for purpose. 

I relish the heartfelt vision and commitment amongst this fabulous team of progressive women – Elizabeth, and Lisa. I love supporting women to grow their resilience and wellbeing as leaders at this time in history when that is exactly what humanity wants and needs.

Lisa McAskill  

NOW | Principle Team Member

Creator and Director of

The art of communication is the language of leadership – I delight in giving people the skills and confidence to effectively communicate their story, ideas, and visions. I have worked in the television and media industry as a presenter/reporter for nearly 30 years and so have developed a very practical knowledge of what it takes to engage an audience from on camera to live presentations. As a natural mentor who loves to teach, nothing thrills me more than witnessing people grow and transform to reach their full potential. I was probably best known for my 14-year role as one of Adelaide’s most engaging TV presenters, on Channel 9’s multi- award-winning TV program, Postcards and featuring regularly on its sister program, Postcards Australia broadcast nationally on the Win Network. In 2011 I established Lisa McAskill Presenting with a focus on the training of presenters and media mentoring.

My role at NOW is as a facilitator and to oversee its production arm, which includes writing, producing and directing online video content for Change Makers who need a social impact video, along with creating promotional videos for people managing or developing a social enterprise.


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