“Don’t be seduced by the problem, be inspired by the solution.” – Elizabeth Ellames

If you look up the term “Social Enterprise” or “Social Entrepreneur” you’ll find many definitions. 

Here at NOW, we believe that a social entrepreneur is primarily a professional change-maker; someone who has made a career or a business out of changing the world or their world around them. 

Social business owners and visionary entrepreneurs have a critical role to play in the great transformation of our world. When you run your own social business or nonprofit venture, you are free to create anything you want. You can align your business in every way possible with your highest values and highest vision for yourself and the world. 

We need big corporations and institutions to get fully on board as well, but it’s much more difficult and slow for them to come around. That’s why social entrepreneurs need to be leading the way. 

Social businesses are demonstrating that another way of doing business is possible, and can be quite profitable. Eventually, the big corporations will catch on and follow our lead. If you’re already working in a satisfying position, with a big company that is a part of the solution rather than a part of the problem, you are very fortunate indeed. Most “employees” are not so fortunate. 

You may or may not think of yourself as a business person, but bear with me. You’ll soon see that the world of business is not just for people with marketing degrees, and the hard-driving nature that we often associate with entrepreneurship. 

All kinds of people are embracing this new and purposeful path of business, and doing it successfully. This new and purposeful path of business includes focusing on a triple bottom line. 

In a triple bottom line business the purpose, mission, and driving force are not just about making money, it’s about serving the greater good. You have three bottom lines that you focus on serving and maximizing…

People, Planet, and Profit. 

Social entrepreneurs or visionary entrepreneurs are people who run businesses or nonprofits with this triple bottom line at the heart of their purpose. 

Some social entrepreneurs, especially nonprofits, don’t focus on generating income. They only focus on having a positive impact. However, this isn’t always sustainable, people can also focus on generating income because when you make your social enterprise profitable it also becomes both sustainable and scalable. 

A sustainable and scalable enterprise is one that you can grow indefinitely so that it can have a positive impact in the world. It’s also one that can last beyond you, and leave a legacy that continues serving the world even after you’re no longer involved directly. 

If your social enterprise is profitable, you can devote yourself to it full time and focus on developing it without distraction. A venture that is losing money requires you to devote time to raising money from donations or to work at something else at the same time in order to maintain your personal finances. 

You are much more effective if you are creating an attractive income for changing the world, so you can devote your time and yourself as you wish. 

NOW is truly the time to create rapid change, heartfelt connections, and purposeful actions!

Perhaps its time for you to join the fast-growing, purpose-driven Social Enterprise Movement that’s emerging, and create the life and world you want to live in.

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