Storytelling Creates Culture

25th of November is White Ribbon Day

Over the last few months Lisa McAskill and Elizabeth Ellames joined our vision and campaign #EsteemTowardWomen with the #OpeningDoors vision and campaign. And last night Prema Joy ‘s wonderful idea became a reality – The Opening Doors for domestic violence art auction and exhibition raised $9,400…tremendous effort and wonderful job by the auctioneer Dale Gray.

Often it takes a tragedy to seek a remedy. Such was the genesis of White Ribbon. In 1989, on the afternoon of December 6, a student at the University of Montreal massacred 14 of his fellow female students. His actions traumatised a nation and brought the issue of violence against women to the forefront of our collective consciousness.

In response, a group of men in Toronto decided to speak out and work to stop men’s violence against women. In 1991 they initiated a male-led movement known as White Ribbon, with an annual awareness-raising event (White Ribbon Day) held between 25 November and 6 December. It is now an international effort in over 57 countries, of men and boys working to end violence against women.

This is the video we made to support the women and their Opening Doors project. #OurFutureIsNOW

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